Should Google-herd be a new word in our lexicon?
Citysense is an innovative mobile application for real-time nightlife discovery and social navigation, answering the question, “Where is everybody going right now?”
…and why should we follow them..?
File this under the expanding portfolio of hi-tech computer applications intended to capture your money. GIS cum position (al) technology, like GPS, is now a growing element in marketing. Companies like this collect historical and current data on where people have gone, process it according to the latest market segmentation categories, and try to sell the service to other companies and us, the individual consumers. Making it easier for us to spend our money, find those things we really want, find the people who are just like us!
Is this bad? No. Is it evil? No. It’s just business, and it’s pretty dumb. What gets me is the breathless tone of the selling that makes it sound like it’s something more than new technology being used to make a standard selling tool sexy. Gads, I hate hearing marketing stuff described as sexy. What does that say about our culture?
Yep, just file this under, International Work Machine, crank, gripe, and complain.