On my subway trip this morning, these two people were suddenly staring down at me from every bit of advertising space in the car. They seemed familiar… oh yes, the Hobbit guy, and Charlize Theron. It’s the new blitz for a big Japanese winter clothing line.
What caught my attention first was the copy touting the “heat generating” qualities of the clothing. Hmm…is it some sort of solar-powered fashion skin? Further down in the text it says that “this revolutionary material keeps you warm by retaining body heat.” In other words, it does what clothing has done since man first slew beast and wrapped himself in its skin. Whether it does it better, and with more flair, let the market decide!