Consumer Vortex – Lower Broadway

August 15, 2011

A quick subway trip uptown to indulge my preoccupation with shoes and whatnot  (I’m heading out for a ten-day vacation abroad, and I want my feet, the man-earth interface, properly shod) and I find myself debouching from the R-Train right on Lower Broadway, across from one of my favorite NYC buildings!  It’s called the Little Singer Building to distinguish it from the skyscraper, for a while, the world’s highest, that is no longer with us.  A blast from the past of consumer culture, right out of Paris:  the curving Art Nouveau ironwork brings to mind Galeries Lafayette, the great 19th century department store.  (More on the buildings here and here.)

Walking around the area puts one in the center of the tourist, chi-chi, consumer maelström, and it can be overwhelming, but I soldier on.  As I put on my own consumer hat, I chuckle at the thought of my current reading, a fabulous study of the origins and nature of consumer culture.  The Romantic Ethic and the Spirit of Modern Consumerism is a rich and complex analysis that takes off from Weber and ends up at the mall.  The author disposes of the simplistic explanations of consumerism – instinct, manipulation by élite conspiracy, or variations on Veblenesque emulation – and locates the origins of our culture in the latter 18th century (Not much controversy there, think Josiah Wedgewood and his factory, embodying Adam Smith’s dicta on the division of labor.  The two were friends, and Darwin later married into the family.  So many cultural cross-currents at that point in time and space!) and links the ‘spirit’ of our consumerist age to the mutations of protestant theology and the cult of sentimentality.  His argument is brilliant – not sure if I’m convinced yet, but his approach to the questions is the best I have ever come across.

The book is not for casual reading as it is assumes a wide knowledge of 18th century European, especially British, culture, and it makes a very involved and dense argument about religion and culture.  I will try to post a summary of it once I have finished it and digested it somewhat.  Meanwhile, I consume, calm in the knowledge that I must be of my Age, even if I repudiate its values in many ways.  “I shop, therefore I am,” may not apply to me, but shop I must.


The crowd, Pascal, and the philosophers

June 20, 2009

weegee_coney blaise philosophers

I have been fascinated by Blaise Pascal for a long time.  He was a child prodigy; he invented an early mechanical calculator; he was an accomplished wit and satirist who skewered his opponents in religious controversy in his Provincial Letters; his scientific work on hydrostatics and the debate over the existence of a vacuum were as monumental for the future of physics as was his ground breaking work on geometry and probability theory for mathematics.  And, he was a mystic.

In the last week or two, a few exchanges here and there in my little corner of the blogsphere have brought him to mind once again; specifically his thinking about the role of The Philosopher (thinkers and intellectuals)vis a vis The People, aka The Masses.  In his very short introduction to Pascal (Pascal:  In Praise of Vanity, part of the Great Philosophers series) Ben Rogers teases out Pascal’s thoughts on this topic from his Pensées, that disordered bundle of notes and passages in his papers found after his death.

Sometimes I take Troutsky & Co. @ Thoughtstreaming to task for their leftist-Marxist assumptions about the nature of popular consciousness. I happen to agree with most of their policy prescriptions, but they often sound to me as if they believe that “everyone is just so damn stupid – if they’d just read more theory, or listen to us, they’d see the truth and revolt – but they are drugged (that opium, again…) by popular consumer culture and propaganda so they vote Republican, etc. etc…”  Sometimes these agitators of the Left sound almost as supercilious about The  People as William F. Buckley, that great pseudo-intellectual snob, sounded on a good day.  Pascal addresses just this conflict.

As Rogers reads him, Pascal detected in The Philosophers a “conceited intellectualism – a utopian rationalism – which he was determined to shake and unsettle.”  Even though Pascal assented to the Philosphers’ condemnation of popular vanity – the people don’t know the truth, they are diverted by stupid useless entertainments, they are driven by their passions rather than by analysis – he engages in a “constant swing pro to con” about them.  Some might call it a dialectic.

Thus we have shown that man is vain to pay so much attention to things which do not really matter, and all these opinions have been refuted.

Then we have shown that all these opinions are perfectly sound so that, all these examples of vanity being perfectly justified, ordinary people are not as vain as they are said to be. (#93)

For example, Rogers notes that the “sages” complain that the activities that people pursue are vain and trivial, distracting, and rule out all opportunity for reflection. Pascal responds that this is precisely their point.  As he puts it in a fragment on divertissement:

…those who hold that  people are quite unreasonable to spend all day chasing a hare they would not have wanted to buy, have little knowledge of our nature.  The hare itself would not save us from thinking about death and the miseries distracting us, but the hunting does so.  (#136)

How’s that for a demolition of the Situationist critique of compelled consumption/consumer culture?

Pascal’s thought is subtle and diffuse, but, in sum, he feels that The People have adapted sensibly to the pressures of life served up to them by God and the political order.  At bottom, there is a dark, pessimistic conservatism in his politics.  He says it is necessary for The People to be distracted, and lied to, because if they were told the bald truth about the injustice of society, they would rebel.  Pascal is not a rebel, though he is subversive!  He demolishes the pretentions of the Philosophers who try to demonstrate that the political order is just, and according to God’s law.  He knows it’s a sham.  The people sense this, and they know their relative powerlessness, so they adapt.

One need not endorse Pascal’s bleak realpolitick to accept the wisdom of many of his observations.  He is right – philosophers, sages, agitators, are often out of touch with the real life of the people, and they impose their tastes, views, and aspirations on them, dismissing other approaches to life as surrender to bourgeois hegemony, apathy, or some other political sin.  Thus, the possibilities for overturning the political order are slim to none.  History does not offer much support for the claim that it is eminently feasible.

Moreover, nobody is truly free.  We have free will, but it is limited.  We do not choose where or when we are born.  We cannot start from a blank slate.  We are raised in, and must move forward from the state of things as they are.

Most important, when “thinkers” start riffing on “false-consciousness,” cultural brainwashing, the evils of popular culture, the pernicious influence of the media, think of Pascal and his double-edged critique of “conceited” Philosophers.

More junk from me on Monsieur Blaise:

  • Pascal’s famous wager on the existence of God.
  • Further reflections on divertissement.
  • A note on Pascals most famous mystical passage.